Author: Sebastian Scheplitz
It’s an outrage that women still face obstacles today that just don’t apply to men – particularly for women who have the drive, skill, and gumption to stand and be counted. That’s a fact.
Nevertheless, women have enjoyed opportunities on a scale that previous generations of women can only dream about – people today don’t define women by traditional gender roles they were once typically expected to fulfill unless it’s a choice they make on their own volition.
however, glass ceilings still exist to this very day, particularly in dysfunctional organizations with institutionally flawed cultures – including sports.
That’s why highlighting these influential female athletes who have and are currently breaking the glass ceiling in such a traditionally male-dominated sports industry makes their accomplishments even more awe-inspiring – these women are the exceptions to the rule.
We also note that this list is by no means a comprehensive list and that it is presented in no particular order.
How Is This Important to Sportsbook Content Marketing?
But before we go any further, let’s get one thing clear: this isn’t just mere knowledge for trivia night. Especially if you’re in the business of iGaming content marketing.
See, the social fabric of 2023 is vastly different from that of 1950.
We live in a world that values inclusion and diversity above all – and where identity plays an important role in marketing efforts. This is particularly true when you’re trying to create personalized iGaming or sportsbook affiliate content – we all know how personalization is one of the best iGaming content marketing strategies to leverage.
Why so? That’s because every new customer you’re trying to appeal to is seeking an emotional connection with your brand. And when you’re marketing to individuals who identify with the cause that these women have stood up for, that’s exactly what you achieve.
Moreover, using this deep knowledge of the greatest female athletes of all time in your marketing demonstrates your expertise, which will help you craft unique, tailored narratives with well-researched, accurate information to fine-tune your strategy to the hilt – while remaining woke and relevant to the changing pulse of the world we live in right now.
(If you want to check out our list of the 20 best male professional athletes of all time, head over to our blog post: The True GOATs of Professional Sports: Men Edition)
That said, let’s pay tribute to some of the greatest female athletes the sporting world has ever seen.
1) Serena Williams/Venus Williams
When we think about championship droughts, we often remember the infamous “Curse of the Billy Goat” – or the 71-year drought that the Chicago Cubs went without winning a World Series.
Or perhaps we think of the “Curse of the Bambino,” or the 86-year-long wait for the Boston Red Sox to win their first World Series since trading Babe Ruth in 1918.
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Well, American male tennis players have been on a drought of their own, failing to win a men’s singles Grand Slam championship since 2003 – when Andre Agassi and Andy Roddick won the Australian Open and U.S. Open, respectively. Male American tennis has long been dead and buried.
But one American female tennis player and her equally talented sister have been representing the United States in a big way, dominating women’s tennis in the 21st century and overshadowing their male counterparts by a country mile – we’re talking, of course, about the dominant Serena Williams, who has won 17 singles Grand Slams, 13 doubles Grand Slams, and four Olympic gold medals.
Talk about a trophy cabinet for the ages.
We can’t put Serena on this list without her elder sister Venus, who won seven individual Grand Slams on her own. Venus was a great tennis player, no doubt – but Serena was and is a generational talent who has etched her name in the highest echelons of the sport and is one of the most famous athletes in the world.
2) Simone Biles
Simone Biles is, in every sense of the word, the undisputed female #GOAT of gymnastics and national treasure – and the scary thing is that she’s just 26.
At the 2016 Olympics in Rio de Janeiro, she became the first female U.S. gymnast to win four gold medals at a single Games. And she was the first gymnast to win three consecutive world all-around titles (2013-15).
With a combined 32 medals won in the Olympics and World Championships, she has demonstrated the rare combination of raw power, adroit finesse, and otherworldly flexibility to do things that other gymnasts simply can’t compete with.
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